Harry McCoy's "Pepper" Raises Deeper Questions

Picture Park director Harry McCoy's short film "Pepper" has invited accolades along the film festival circuit since it began circulating earlier this year.  More recently, though, it has prompted bloggers like advertising innovator Susan Fitzgereld and Saatchi & Saatchi regional planning directors, to ponder the film's deeper implications. The debate is whether the film is art, advertising or maybe both.  The verdict?  Have a look and decide for yourself below, peruse Susan's thoughts and have a listen to what they're saying about it overseas at Steve's Soapbox.